E-Makeover Team

Sooner or later, every Web site needs a facelift

Is your web site ripe for an E-Makeover?

If you can answer “no” to more than two of these questions, your web site may be ready for the E-Makeover Team.

Graphics

• Is the graphic design consistent throughout your site?
• Is the type easily readable?
• Have you tested the site on a variety of computers and browsers?
• Does your site load in five seconds or less—even from a dial-up connection?
• Are you sure the search engines can read the type in your headers and navigation bars? (Hint: Type saved as part of a graphic image rather than as text cannot be read by search engine spiders and can lower your search engine rankings.)

Navigation

• Is your site’s navigation intuitive, consistent and easy to follow?
• Does it take more than three clicks for site visitors to get where they want to go?
• Are your menus well-organized?
• Do you check the site often to be sure there are no broken links?
• Does your site include a search feature?

Content

• Does your copy hook readers’ interest and draw them into the site? (Check your stats: what percentage of home-page visitors leave your site in a few seconds?)
• Is your site content written for the web?
• Have you updated your content in the last six months?
• Is your site “sticky”—does it give visitors a reason to come back?
• Are you building an opt-in database by offering something with a high perceived value, such as a free special report or an e-zine?

Search engine visibility

• Does your site’s coding include keywords and description tags for each page—not just for the home page?
• Do you know the most common search phrases people are using to find your site?
• Do you submit your site to the search engines and directories regularly?
• Are you closely tracking your search engine rankings?
• Is your site content search-engine optimized?

If you answered “no” to more than two of these questions, don’t despair—read on.

Let the E-Makeover Team supercharge your web presence

If your web site could use a facelift, the E-Makeover Team is here to help. Our team of seasoned web professionals will evaluate every aspect of your site and recommend ways to update and improve its look, feel and content. Then you can decide whether you want just a nip and tuck, or an extreme makeover.

What is WordPower’s E-Makeover Team?

The E-Makeover Team includes experts in:

• Site architecture & usability
• Graphic design
• Content development
• Search engine optimization
• E-commerce capabilities
• Programming and coding

Let the E-Makeover Team transform your Web site for the results you want.

Get a web site critique from the E-Makeover Team

It's easy to get a sneak preview of how the E-Makeover Team can transform your web site. Our one-hour web site critique will give you concrete ideas on how you can improve your site's graphics, search engine rankings, content—and bottom-line results—all for just $150. Order now.

If your web site could use a facelift, the E-Makeover Team is here to help. Our team of seasoned web professionals will evaluate every aspect of your site...

Could your web site use a facelift?

• Does your site need fresh, new content?
• Want to build traffic with an e-newsletter?
• Looking for an exciting new site design?

The E-Makeover Team can work with you to transform as much, or as little, of your site as you like—and boost your natural search engine rankings.

E-mail us today emakeoverteam@wordpowercommunications.com or call 312.923.0100.

Case study: www.parungao.com

The E-Makeover Team did an extreme makeover on the web site of Oak Park, Illinois plastic surgeon and author Allan Parungao, MD.

Before... After...

The E-Makeover Team:

• Created new site architecture and graphic design
• Launched a monthly e-newsletter
• Developed reader-friendly, keyword-rich content
• Created online forums
• Added an online newsroom

Here's what our client has to say:

“Marketing and brand building are things that we plastic surgeons are supposed to know something about. Truth be told, before I started working with Susan Raef and the E-Makeover Team, my marketing approach could have been called ‘shotgun’ at best.

“In the past year, we have built one of the finest plastic surgeon web sites out there. We have increased our visibility not only locally, but nationally. Traffic to our web site has more than quadrupled and the incoming phone calls are literally overwhelming us. We have been working hard to build our brand identity and increase my prominence in the media.

“All of this was made possible by the great work of Susan and the E-Makeover Team.”

Allan J. Parungao, MD
Parungao Plastic Surgery